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Marketing In Asia > Blog > Business > Feature Stories > Capcom Chairman Kenzo Tsujimoto’s Strategy Fuels Share Surge and Billion-Dollar Fortune
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Capcom Chairman Kenzo Tsujimoto’s Strategy Fuels Share Surge and Billion-Dollar Fortune

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Last updated: 2023/06/08 at 4:34 PM
Azleen Abdul Rahim
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Kenzo Tsujimoto
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Capcom founder and chairman, Kenzo Tsujimoto, has embarked on a mission to expand the fanbase of the company’s extensive video game library, and his efforts are yielding impressive results among investors. The Tokyo-listed publisher, renowned for its popular titles like Monster Hunter and Street Fighter, has witnessed a remarkable 50% surge in shares over the past year. This upward trajectory was further fueled by the highly anticipated launch of Resident Evil 4 in March, which sold an astounding 3 million copies within just two days. As a testament to his success, the gaming tycoon debuts at No. 41 on our list, boasting a fortune of $1.2 billion.

David Gibson, senior research analyst at Australian investment firm MST Financial, praises Capcom’s strategic positioning as a multiplatform game developer, offering titles across PlayStation, Xbox, and personal computers. By focusing on fewer titles and prioritizing quality, Capcom has effectively captured market demand. The company has also excelled in revitalizing older titles for new generations, leveraging digital distribution to their immense advantage.

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Established in 1983 in Osaka, Capcom initially ventured into the world of arcade machines. However, the company’s evolution has been nothing short of remarkable. For the year ending March 31, Capcom achieved record-breaking success, selling an impressive 41.7 million games, resulting in a net profit of ¥36.7 billion—an increase of 13% from the previous year. Notably, over 80% of sales were generated overseas, with digital downloads accounting for nearly 90% of total sales.

Yet, Tsujimoto’s pursuits extend beyond the realm of indoor entertainment. Over three decades ago, he acquired Kenzo Estate, an expansive 1,540-hectare property nestled in California’s Napa Valley. At this remarkable estate, Tsujimoto, along with his wife Natsuko, crafts award-winning wines, further diversifying his portfolio. In addition to their winemaking endeavors, the couple also owns a prestigious Michelin-starred Japanese restaurant located in downtown Napa.

Also Read: Tech Titans and Singapore Government Form ‘AI Verify Foundation’ to Tackle AI Ethical Challenges

Capcom’s visionary founder and chairman, Kenzo Tsujimoto, continues to transform the company into a formidable force within the gaming industry. With a surge in shares, a billion-dollar fortune, and a commitment to quality and innovation, Tsujimoto’s strategic decisions are redefining the landscape of video game development. Forbes brings you the latest insights into this remarkable journey.

Based on the original news from Forbes.

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TAGGED: award-winning wines, Capcom, digital distribution, investor, Kenzo Tsujimoto, Michelin-starred restaurant, Monster Hunter, multiplatform, Napa Valley, net profit, personal computers, playstation, Resident Evil 4, shares, Street Fighter, surge, video games, xbox

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    Azleen Abdul Rahim June 8, 2023 June 8, 2023
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