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Marketing In Asia > Blog > Business > News > UNIQLO Ushers in the Lunar New Year with Stylish Celebrations and Exclusive Collections
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UNIQLO Ushers in the Lunar New Year with Stylish Celebrations and Exclusive Collections

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Last updated: 2024/01/08 at 4:10 PM
Gaurav Mishra
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UNIQLO Sets the Stage for a Stylish Lunar New Year Celebration

As the Lunar New Year dawns, global apparel giant UNIQLO is rolling out the red carpet for a celebration filled with joy, prosperity, and family reunions. The brand’s festive LifeWear offerings, an exclusive Chinese zodiac UTme! collection, and a series of engaging in-store activities are all designed to ensure that customers step into the New Year with both style and comfort.

UNIQLO LifeWear: A Blend of Style and Comfort for the New Year

UNIQLO’s essentials are meticulously crafted to offer an effortless blend of style and comfort, ideal for house visits and festive gatherings. The collection boasts timeless pieces such as the American Sleeve Cropped Bra Top and the AIRism Cotton Pique Polo Shirt, along with the popular AIRism Cotton Oversized Crew Neck T-Shirt. These are complemented by trendy bottoms like the Women’s Parachute Pants and the Wide Fit Parachute Cargo Pants, ensuring you remain both cool and chic throughout the celebrations.

For those contending with Singapore’s mercurial weather, UNIQLO’s Linen Blend pieces provide the coolness of linen combined with the smoothness of rayon, offering soft textures and relaxed fits for every wearer.

Family Fashion: Coordinated Outfits for Festive Cheer

UNIQLO understands the importance of family during these celebrations and offers coordinated outfits for everyone. Mothers and daughters can enjoy twinning in Linen Blend Camisole Dresses, while fathers and sons can pair up in Modal Cotton Open Collar Shirts. In celebration of the year of the Dragon, UNIQLO is introducing special dragon print pieces, including baby long sleeve bodysuits and a unisex NARUTO UT collection adorned with beloved characters and dragon motifs.

Exclusive Deals and the UTme! Zodiac Collection

Be on the lookout for weekly Limited Offer items in-store and online for the best deals. Moreover, UNIQLO has collaborated with the esteemed artist Han Meilin to create a special UTme! T-shirt collection. This exclusive range brings the vibrancy of the Chinese zodiac to life with 52 designs featuring Han’s signature brush strokes and vivid colors. Available from January 8 at UNIQLO Orchard Central and Bugis+, these T-shirts allow customers to express their personality and coordinate with loved ones.

Also read: Singapore’s Lifestyle Revolution: The Indispensable Role of Food Delivery Services

In-Store Activities: Prosperity Gifts and More

The festivities continue with exclusive in-store activities. At the Orchard Central Flagship store, UNIQLO APP members can partake in the Prosperity Gifts giveaways. Spend a minimum of $88 nett and try your luck at the wind chamber machine to win vouchers, or redeem a free personalized Lunar New Year decor calligraphed on-site by local artist @letteringinphosphenes.

Don’t miss the Scan for More Challenge, where using the UNIQLO APP to scan your top 3 must-have items can earn you a complimentary pack of exclusive UNIQLO red packets.

Prepare for the New Year with Special UNIQLO Services

In the spirit of giving and sustainability, UNIQLO’s Project Neighbours Helping Neighbours invites customers to donate preloved apparel in good condition. These items will be washed and redistributed to local communities in need, promoting fashion circularity and societal contribution.

For those who prefer online shopping, an expanded range of sizes and a convenient Click & Collect service await, ensuring a seamless and enjoyable shopping experience.

This Lunar New Year, step into a world where tradition meets modern style with UNIQLO. Visit their special site at to learn more and prepare for a prosperous and fashionable year ahead.

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TAGGED: AIRism, Chinese zodiac, coordinated outfits, dragon print, family outfits, fashion circularity, festive deals, Festive Fashion, Han Meilin, in-store activities, LifeWear, Linen Blend, Lunar New Year, Modern Style, New Year Celebrations, online exclusives, Prosperity Gifts, Singapore shopping, Traditional Wear, Uniqlo, UTme! collection

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    Gaurav Mishra January 8, 2024 January 8, 2024
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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