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Marketing In Asia > Blog > Society > Lifestyle > Arya Giri: Weaving Cultural Heritage into Global Fashion
LifestylePeoplePress Release

Arya Giri: Weaving Cultural Heritage into Global Fashion

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Last updated: 2024/01/24 at 5:18 PM
Gaurav Mishra
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Arya Giri
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In a world where fashion often chases trends, Arya Giri stands as a beacon of timeless artistry. Her journey from the heart of India’s traditional weaver communities to the dazzling runways of global fashion capitals is not just a story of success; it’s a narrative of cultural revival and creative passion.

Crafting Emotion and Heritage into Every Thread

Arya Giri’s luxury prêt label is a symphony of hand-woven, handmade, and hand-embroidered masterpieces. Each garment is a canvas where cultural nuances, emotional depth, and substantial craftsmanship converge. This isn’t just fashion; it’s a celebration of heritage woven into contemporary luxury.

Redefining Craftsmanship for the Modern World

At the core of Arya Giri’s brand is a dedication to redefine craftsmanship. “Our collections are an odyssey exploring cultural identity through fashion,” says Arya Giri. Her creations are not mere garments; they are stories, memories, and a bridge between the past and the present. In an era where traditional crafts are fading, Arya Giri stands as a vanguard, challenging misconceptions about craft quality and striving to make luxury accessible to a broader audience.

Also Read: APAC’s Consumer Landscape Transformed: Insights from TikTok’s Latest Report

A Multicultural Community Through Fashion

Arya Giri’s vision extends beyond the loom and runway. She aims to foster a multicultural community, encouraging introspection and exploration of cultural tangibilities. “Our brand is about elevating everyday essentials with cultural significance,” Arya Giri explains. Her clientele, described as majestic, incandescent, and effervescent, reflects the brand’s ethos – a blend of quality, history, and rule-breaking spirit.

Making a Mark on the Global Stage

Having already graced New York Fashion Week SS23, Arya Giri is poised to captivate audiences at Paris Fashion Week SS24. Her brand’s presence spans from prestigious Indian locations like Evoluzione, Curato, and Pernia’s Pop-Up Shop to international acclaim at Flying Solo in New York, USA.

About the Visionary Designer

Arya Giri, a fashion creative, entrepreneur, and designer with royal lineage, has been exposed to weaver communities since childhood. With a degree from Lasalle College of the Arts Singapore, she is on a mission to revive traditions and offer the world a glimpse into the nuances of culture and identity through fashion.

For more insights into Arya Giri’s unique fashion journey and her latest collections, visit  Website and follow her on visit   Instagram

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TAGGED: Arya Giri, Cultural Heritage, Fashion Week, Global Runways, Handcrafted Garments, Indian Craftsmanship, Luxury fashion, Multicultural Fashion, Traditional Weaving

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    Gaurav Mishra January 24, 2024 January 24, 2024
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    By Gaurav Mishra
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